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Book Advertising and IMC with MyMarketingLab Access Card Package: Principles and Practice

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Advertising and IMC with MyMarketingLab Access Card Package: Principles and Practice

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    Available in PDF - DJVU Format | Advertising and IMC with MyMarketingLab Access Card Package: Principles and Practice.pdf | Language: ENGLISH
    Nancy Mitchell (Author)

    Book details


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-- Normal 0 false false false EN-US X-NONE X-NONE For introductory courses in advertising.

An accessible, well-written, and student-friendly approach to advertising.

Advertising tracks the changes in today s dynamic world of media and marketing communication as well as the implications of these changes to traditional practice and presents them to students through an accessible, well-written approach. The Tenth edition highlights the increasing importance of consumers as the driving force in today s advertising strategies, social media, and the Internet evolution/revolution. It also includes an increased IMC and brand focus.

MyMarketingLab for Advertising is a total learning package. MyMarketingLab is an online homework, tutorial, and assessment program that truly engages students in learning. It helps students better prepare for class, quizzes, and exams resulting in better performance in the course and provides educators a dynamic set of tools for gauging individual and class progress.

This program will provide a better teaching and learning experience for you and your students. Here s how:

  • Improve Results with MyMarketingLab: MyMarketingLab delivers proven results in helping students succeed and provides engaging experiences that personalize learning.
  • Increased Integrated Marketing Communication (IMC) Focus: The broader focus of IMC in this edition includes all the various forms of marketing communication multi-platform, as well as multimedia and the discussion is embedded seamlessly throughout the book.
  • Keep your Course Current and Relevant: New examples, exercises, and research findings appear throughout the text.

0133763536 / 9780133763539 Advertising IMC: Principles and Practice Plus NEW MyMarketLab with Pearson eText -- Access Card Package

Package consists of

0133506886 / 9780133506884 Advertising IMC: Principles and Practice

0133575950 / 9780133575958 NEW MyMarketingLab with Pearson eText - Access Card - for Advertising

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4.2 (9236)
  • Pdf

*An electronic version of a printed book that can be read on a computer or handheld device designed specifically for this purpose.

Formats for this Ebook

PDF
Required Software Any PDF Reader, Apple Preview
Supported Devices Windows PC/PocketPC, Mac OS, Linux OS, Apple iPhone/iPod Touch.
# of Devices Unlimited
Flowing Text / Pages Pages
Printable? Yes

Book details

  • PDF | 688 pages
  • Nancy Mitchell (Author)
  • Prentice Hall: 10th ed. edition (26 April 2014)
  • English
  • 4
  • Business, Finance Law

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