Before you purchase, check with your instructor or review your course syllabus to ensure that youselect the correct ISBN
. Several versions of Pearson's MyLab Mastering products exist for each title, including customized versions for individual schools, and registrations are not transferable. In addition, you may need a CourseID
, provided by your instructor, to register for and use Pearson's MyLab Mastering products. Packages Access codes for Pearson's MyLab Mastering products may not be included when purchasing or renting from companies other than Pearson: check with the seller before completing your purchase. Used or rental books If you rent or purchase a used book with an access code, the access code may have been redeemed previously and you may have to purchase a new access code. Access codes Access codes that are purchased from sellers other than Pearson carry a higher risk of being either the wrong ISBN or a previously redeemed code. Check with the seller prior to purchase. -- Normal 0 false false false EN-US X-NONE X-NONE For introductory courses in advertising.
An accessible, well-written, and student-friendly approach to advertising. Advertising
tracks the changes in today s dynamic world of media and marketing communication as well as the implications of these changes to traditional practice and presents them to students through an accessible, well-written approach. The Tenth edition highlights the increasing importance of consumers as the driving force in today s advertising strategies, social media, and the Internet evolution/revolution. It also includes an increased IMC and brand focus. MyMarketingLab for Advertising
is a total learning package. MyMarketingLab is an online homework, tutorial, and assessment program that truly engages students in learning. It helps students better prepare for class, quizzes, and exams resulting in better performance in the course and provides educators a dynamic set of tools for gauging individual and class progress. This program will provide a better teaching and learning experience for you and your students. Here s how:
0133763536 / 9780133763539 Advertising IMC: Principles and Practice Plus NEW MyMarketLab with Pearson eText -- Access Card Package
- Improve Results with MyMarketingLab: MyMarketingLab delivers proven results in helping students succeed and provides engaging experiences that personalize learning.
- Increased Integrated Marketing Communication (IMC) Focus: The broader focus of IMC in this edition includes all the various forms of marketing communication multi-platform, as well as multimedia and the discussion is embedded seamlessly throughout the book.
- Keep your Course Current and Relevant: New examples, exercises, and research findings appear throughout the text.
Package consists of 0133506886 / 9780133506884 Advertising IMC: Principles and Practice 0133575950 / 9780133575958 NEW MyMarketingLab with Pearson eText - Access Card - for Advertising'